Better & Betterer
We Admit It! We LOVE the Ampersandbox. It’s part spaceship, part viewbook, part interactive ethos. Just a few weeks ago we debuted Ampersandbox 2.0 and we’re finding that you love it too. From Facebook to Twitter to the official Ampersandbox website, current students, prospective students, faculty/staff and alumni alike are telling the world why they love the ampersandbox (#ampersandbox for those of you following at home on Twitter).
Last year, we ditched the traditional approach to a viewbook (normally an 8.5×11 glossy brochure advertising a university) in favor of something different, something that would make an impact, something that showcased the best of W&M. After a year, we arrived at the ampersandbox; a print-web integration of colloquial word pairs designed to engage prospective students and help them learn more about our campus. From Naked & Friendly to Majors & Minors, these 27 postcard-size tidbits of information are available online and in your mailbox (if you’re a senior on our mailing list). Collect all 27 cards by adding yourself to our mailing list and by visiting campus.
We didn’t create the Ampersandbox for Fame & Fortune (although admittedly it’s brought us some of the former, not so much the latter), although we appreciate the awards and accolades. We didn’t create it for Fun & Games (although admittedly we really enjoy working on the project), it’s a really substance piece that captures the heart of our campus. We created it for You & Yours (admittedly we hope it convinces you to apply to W&M) to read, to digest, to learn from. Once you’ve done that feel free to share your thoughts about yourself and/or W&M online through the ampersandbox website.
So sit back, relax & enjoy the stylings of the ampersandbox.
Wendy Livingston ’03, M.Ed. ‘09
Associate Dean of Admission
Comments are closed on posts older than one year, but we still want to hear from you. If you have a comment or question for us, please email admission@wm.edu.
What a great idea. I hope to have my son enrolled in the program. Good luck!!
@Gabe, glad you like the ampersandbox. Feel free to have your son contribute his own word pair at the online ampersandbox (ampersandbox.wm.edu)